The Source, 16 October 2017 -- Lupe Fiasco is expanding his hustle to overseas.

The Grammy-Award winning rapper has teamed up with Hong Kong businesswoman Bonnie Chan Woo to launch Studio SV, a Los Angeles/Hong Kong-based content development, production and financing company, according to The Hollywood Reporter.

The venture will seek to produce films, high-end TV programmes, and digital content with a goal to create 10 original titles over three to five years.

The partners say they chose Hong Kong to leverage creative opportunities and networks across the growing markets of Asia-Pacific. As an independently financed entity, Studio SV will allow for maximum creative flexibility, the company says.

“At our core, we seek to nurture and champion creative talent who have like-minded visions of creating exceptional cross-cultural content that can be enjoyed universally — not just in specific countries or regions,” Lupe said Thursday in a statement.

“As we examined our combined resources and the landscape of the entertainment industry, we saw a tremendous opportunity for a new approach to content creation and an opportunity to apply a successful business model within this ecosystem,” said Chan Woo.

Studio SV will make its market debut next week at MIPCOM, the annual trade show held in Cannes, France.