Lupe Fiasco might be a touch quiet on the music front for some, but that doesn’t signal that the Chicago MC isn’t working. Lupe joined forces with business executive Bonnie Chan Woo to form Studio SV, a Los Angles and Hong Kong-based content production venture with big plans in store.

Per the press release released Thursday (Oct. 12) and published by BroadcastingCable.com:

Operating out of both Hong Kong and Los Angeles (where Lupe is based), Studio SV is a multifaceted cross culture entertainment studio producing high-end, mainstream TV programs, digital content and films for global audience, with a mission to foster cross-border collaboration and inclusivity.

The company aims to stray from the norms and traditional boundaries and maintain an edgy disruptiveness, consistent with Lupe’s outspoken nature, to produce content with inspirational celebrities and influencers, introducing fans to personal passions which are mind expanding.

With this mandate in mind, Studio SV’s debut project is “Beat n Path” – a docuseries that follows world famous music artist Lupe Fiasco as he drops everything to embark on a cross-cultural journey of epic proportion across China. In the pilot series, he lives out his other passion – martial arts – practicing with Kung Fu Masters throughout China, while also taking the opportunity to explore China’s burgeoning hip hop scene.

Salute to Lupe Fiasco for this brand new money move.

Originally published on Hip Hop Wired.